Author's Alterations or Author's Correction.

A type of paper folding in which each fold runs in the opposite direction to the previous fold creating a pleated or accordion effect.

A transparent or translucent plastic sheet material of a variety of colors, used as a basis for artwork and overlays.

A process of altering the copy to reproduce desired product.

A type size of 5 1/2 points. Reference, agate line.

A compressed air tool that dispenses a fine mist of paint or ink; used in illustration and photo retouching.

The condition of type and or art materials as they level up on a horizontal or vertical line.

A term for a random, coincidental path or a row of white space within a segment of copy.

An organization that correlates all paper related information.

Those elements of letters that branch out from the stem of a letter, such as: "K" and "Y".

Any materials or images that are prepared for graphic reproduction.

An envelope that is lined with an extra fine paper; can be colored or patterned.

All illustrated material, ornamentation, photos and charts etc., that is prepared for reproduction.

Any part of a lower case letter which rises above the main body of the letter such as in "d", "b" and "h".

Changes made after composition stage where customer is responsible for additional charges.

The ability of a mailing piece to be processed and sorted by machine instead of by hand. The result is lower postage costs and faster delivery.

An abbreviation for boldface, used to determine where boldface copy is to be used. Reference, boldface.

A domestic service offered by the USPS that allows pieces bearing a specific address or label format with a permit number to be mailed with prepayment of postage. Tyler can help you obtain your BRM permit from the USPS.

Print applied to both sides of a sheet of paper.

That portion of a photograph or line art drawing that appears furthest from the eye; the surface upon which the main image is superimposed.

Also called wallet flap; the wallet flap has more rounded flap edges.

The primary headline usually spanning the entire width of a page.

Barcodes are a series of vertical bars that are added to a mailing piece that represent the correct delivery adrress information. These barcodes are ready by machines that process mail and pinpoint the delivery location at the USPS.

Base sheets are preprinted shells that will be used later. Base sheets are large quantity orders usually requested for newsletters and business cards in one or more ink colors. Base sheets save you money because the additional information can be printed in only one color ink or duplicated on a copier.

This term refers to a standard size of paper stock; even though the required size may be smaller or larger.

Basis or basic weight refers to the weight, in pounds, of a ream (500 sheets) of paper cut to a given standard size for that particular paper grade.

A heavy paperboard with a cloth covering that is used for hardback binding of books.

Various methods of securing folded sections together and or fastening them to a cover, to form single copies of a book.

Also referred to as black patch; a piece of masking material which is used in layout to mask an area leaving a window into which another element can be stripped.

On offset presses a fabric-reinforced sheet of rubber to transfer the impression from the plate onto the paper.

Extra ink area that crosses trim line, used to allow for variations that occur when the reproduction is trimmed or die-cut.

A design or bas relief impression that is made without using inks or metal foils.

Embossed forms that are not inked, or gold leafed.

Illustrations or line art etched onto zinc or copper plates and used in letterpress printing.

To mask a section of an art layout before reproduction.

Photographic proof made from flats for checking accuracy, layout and imposition before plates are made. Also known as a dylux.

The main shank or portion of the letter character other than the ascenders and descenders. Also: A term used to define the thickness or viscosity of printer's ink.

The point size of a particular type character.

Repetitive blocks of type that are picked up and included routinely without recreating them.

Any type that has a heavier black stroke that makes it more conspicuous.

A grade of durable writing, printing and typing paper that has a standard size of 17x22 inches.

A general classification to describe papers used to print books; its standard size is 25x38 inches. A printed work which contains more than 64 pages.

A registration problem, usually on copiers, where the image appears to bounce back and forth. A bounce usually occurs in one direction depending on how the paper is passing through the machine. This is usually accented by card stock (especially if it's over the machine's spec). When a customer refuses a job for whatever reason.

In layout design, the term for dividing or separating the art and copy elements into single color paste-up sheets.

A pamphlet that is bound in booklet form.

A term given to paper to describe its thickness relative to its weight.

A boldface square or dot used before a sentence to emphasize its importance.

A term used in plate making to describe the amount of plate exposure time.

CASS stands for Coding Accuracy Support System which is a service to improve the accuracy of addressing information including zip codes, carrier route data and more. The USPS requires CASS reports for discount mailings.

A process of copying computer file(s) to a cd.

CMKY is for four color process printing. It is the term of the inks used for that type of printing. Cyan, Megenta, Yellow and Black inks are used to create all ink colors.

A term given to any copy, artwork etc., that is prepared for photographic reproduction.

Instructions in the typesetting process that indicate the use of a capital letter to start a sentence and the rest of the letters in lower case.

Two sizes of capital letters made in one size of type.

A chemical pulp paper (calcium carbonate), used mostly for the printing of magazines.

Paper that is coated with chemicals to produce copies without carbon in between the sheets.

Books bound using hard board (case) covers.

Halftone screens commonly used in newsprint; up to 85 lines per inch.

Paper coated with clay, white pigments and a binder. Better for printing because there is less picking.

Any paper that has a mineral coating applied after the paper is made, giving the paper a smoother finish.

To gather sheets or signatures together in their correct order. (see Gather)

Black step-marks printed on the back of folded sheets, to facilitate collating and checking of the sequence of book signatures.

The processes of separating the primary color components for printing.

Transparent film containing a positive photographic color image.

Space between two or more columns of type on one page.

Compose is to set copy into type.

A narrow, elongated type face.

A print made from contact of a sensitive surface to a negative or positive photograph.

The degree of tonal separation or gradation in the range from black to white.

Refers to any typewritten material, art, photos etc., to be used for the printing process.

A copyright prevents use of material(s) without the permission from the originator.

Marks on a final printed sheet that indicate the trim lines or register indicators.

A stiff rigid paper used for postcards, manual covers, table tents, pamphlets etc.

Delamination.

To eliminate a portion of the art or copy as indicated by crop marks.

Markings at edges of original or on guide sheet to indicate the area desired in reproduction with negative or plate trimmed (cropped) at the markings.

Not lying flat and tending to form into cylindrical or wavy shapes. A term to describe the differences of either side of a sheet relative to coatings, absorbency etc.; the concave side is the curl side.

Machine for accurately cutting stacks of paper to desired dimensions...can also be used to crease. Also trims out final bound books' top size (soft cover).

Sharp edged device, usually made of steel, to cut paper, cardboard, etc., on a printing press.

DPI is dots per inch.

Deduplicating (or Deduping) is a preocess which identifies duplicate records by name and/or address in a mailing list and removes them if desired. The process will almost always save you money.

An instruction given to remove an element from a layout.

An optical device used by printers and photographers to measure and control the density of color.

The lay of paper fibers relative to tightness or looseness which affects the bulk, the absorbency and the finish of the paper.

The degree of tone, weight of darkness or color within a photo or reproduction; measurable by the densitometer. Reference, densitometer.

A term that describes that portion of lower case letters which extends below the main body of the letter, as in "p".

Design is to create an image or product which is to be reproduced.

Design, letters or shapes, cut into metal (mostly brass) for stamping book covers or embossing. An engraved stamp used for impressing an image or design.

A method of using sharp steel ruled stamps or rollers to cut various shapes i.e. labels, boxes, image shapes, either post press or in line. The process of cutting paper in a shape or design by the use of a wooden die or block in which are positioned steel rules in the shape of the desired pattern.

Color separation data is digitally stored and then exposed to color photographic paper creating a picture of the final product before it is actually printed.

The smallest individual element of a halftone.

A term that describes any additives to ink which encourages the drying process.

The actual drilling of holes into paper for ring or comb binding.

Pasting with heat sensitive adhesives.

Any matte finished paper.

A term used to describe the preliminary assemblage of copy and art elements to be reproduced in the desired finished product; also called a comp.

Resembling finished piece in every respect except that the pages and cover are blank, used by the designer as a final check on the appearance and +feel+ of the book as a guide for the size and position of elements on the jacket.

Color reproduction from monochrome original. Keyplate usually printed in dark color for detail, second plate printed in light flat tints. A two-color halftone reproduction generated from a one-color photo.

Paper which has a different color or finish on each side.

The assembly of characters into words, lines and paragraphs of text or body matter with graphic elements in page layout form in digital format for reproduction by printing.

A process of generating a prepress proof in which paper is electronically exposed to the color separation negatives; the paper is passed through the electrically charged pigmented toners, which adhere electrostatically, resulting in the finished proof.

A unit of measurement equaling 12 points or 4.5mm.

To raise in relief a design or letters already printed on card stock or heavy paper by an uninked block or die. In rubber and plastic plate making the process is usually done by heat.

A light sensitive substance used as a coating for film; made from a silver halide compound. This side should face the lens when the film is exposed.

An image description format. EPS transulates graphics and text into discriptions to a printer of how to draw them. The font and picturees themselves need not be loaded into the printer, they've been "encapsulated" into the EPS code

Endorsements are tools that allow mailers to keep track of customers when they change locations. Four key endorsements may instruct the USPS to return the undeliverable mail to you, forward it, provide you with a copy of the address change, or a combination off all services. USPS fees do apply to some of these services.

A printing process whereby images such as copy or art are etched onto a plate. When ink is applied, these etched areas act as small wells to hold the ink; paper is forced against this die and the ink is lifted out of the etched areas creating raised images on the paper.

The form used by the printer to calculate the project for the print buyer. This form contains the basic parameters of the project including size, quantity, colors, bleeds, photos etc.

A term in the binding process referring to folding and gathering.

Paper folding that emulates an accordion or fan, the folds being alternating and parallel.

File Transfer Protocol (FTP): The Standard method of transferrring files using TCP/IP. FTP allows you to ransfer files between dissimilar computers, with preservation of binary data, and optional translation of text file formats. For instructions on how to send us files, press the send files button at the top of the page.

Film is a special paper which the reproductive image is captured. We also call film negatives.

Dull - (low gloss) also matte or matte gloss.

The registration of items within a given page.

Papers that have a surface resembling metal.

Markings at top edges that show where folds should occur.

Machine used to fold signatures down into sections.

Number of page at top or bottom either centered, flushed left or flushed right often with running headline.

The characters which make up a complete typeface and size.

Folder with printing on one side so that when folded once in each direction, the printing on outside of the folds.

(old) flat oblong tray into which composed type matter is put and kept until made up into pages in the forme. Also a similar tray on a slug composing machine which receives the slugs as they are ejected. Also a long column of composed text matter

A proof of text copy before it is pasted into position for printing.

Old term for compositor.

Every color combination that is possible to produce with a given set of colorants on a given device or system.

Group of frames or impositions in the same form of different jobs arranged and positioned to be printed together.

Many low cost printers of four color commercial printing "gang run" to reduce costs. We Do Not Gang Run. Gang run produces inconsistent color and often does not match the color proof submitted to the client resulting in dissatisfaction and often rejection when the final job is received by the client.

When a printer gang runs he puts one job behind the other on the same press sheet. He is ganging up jobs to save costs. The problem arises when the front job requires more of one color (i.e. cyan) and the job behinds it requires less cyan. The pressman has to go somewhere in the middle and both jobs will not match the proofs submitted to the client. We owe our high reputation to the fact that We Do Not Gang Run.

One tof the way to determine if a printer gang runs is to ask "Do you guarantee to match the color proof?" If there is any equivication in the answer it is very likely he gang runs jobs. We Guarantee To Match The Color Proof.

The bundling of two or more different printing projects on the same sheet of paper.

A gate fold is two parallel folds that do not overlap and open up like a gate.

To assemble or collect sections into single copies of complete books for binding.

Assembling sheets of paper and signatures into their proper sequence; collating.

Marring a print by the placement of an image of work printed on the reverse side which has interfered with its drying so that differences in the trapping frame colors or glass variations are apparent.

Sticking on gold leaf to edges of books with a liquid agent and made permanent with burnishing tools.

A strong transparent paper.

Quick drying oil based inks with low penetration qualities, used on coated stock.

Gloss paper is paper with a clay coating that has been calendared to a shiny finish.

A carved as opposed to scripted typeface.

An orange colored paper with gridlines, used to assemble materials for exposure for platemaking.

An area of image where halftone dots range continuously from one density to another.

Direction of fibers in a sheet of paper governing paper properties such as increased size changes with relative humidity, across the grain, and better folding properties along the grain.

A paper embossed to resemble various textures, such as leather, alligator, wood, etc.

A series of metal fingers that hold each sheet of paper as it passes through the various stages of the printing process.

The grippers of the printing press move the paper through the press by holding onto the leading edge of the sheet; this edge is the gripper edge.

The application of gum arabic to the non printing areas of a plate.

Space between pages in the printing frame of a book, or inside margin towards the back or binding edge. The blank space or margin between the type page and the binding of a book.

Printing registration that lies within the range of plus or minus one half row of dots. It is the thinnest of the standard printers' rules.

Tone graduated image composed of varying sized dots or lines, with equidistant centers.

A high finish paper that is ideal for halftone printing.

A sheet of film or glass containing ruled right-angled lines, used to translate the full tone of a photo to the halftone dot image required for printing.

The effect in a photograph where a dot has such a small degree of halation that the dot shows quite sharp.

That space which lies between the top of the printed copy and the trimmed edge.

Imperfections in presswork due to dirt on press, trapping errors, etc.

Paper stock that is comparatively thick in relation to its basis weight.

The lightest tones of a photo, printed halftone or illustration. In the finished halftone, these highlights are represented by the finest dots.

An adhesive used in the binding process, which requires heat for application.

This is a term that refers to a paper that a printer keeps on hand in his shop.

Inside back cover.

Inside front cover.

That portion of the printing plate that carries the ink and prints on paper.

High resolution, large format device for producing film from electronically generated page layouts.

Arrangement of pages so that they print correctly on a press sheet, and the pages are in proper order when the sheets are folded.

Product resulting from one cycle of printing machine. The pressure of the image carrier, whether it be the type, plate or blanket, when it contacts the paper.

A relatively thick paper stock; basis size---25 1/2 x 30 1/2.

Indicia is a imprinted designation on mail that denotes postage payment.

Markings pre-printed on mailing envelopes to replace the stamp.

The device which stores and meters ink to the inking rollers.

The inertial resistance to flow that occurs to ink as soon as it is printed.

A device used to measure the tack of ink.

Inserts are extra printed papges that are inserted loosely either by hand or machine into printed pieces or envelopes.

Extra printed pages inserted loosely into printed pieces.

Extra blank pages inserted loosely into book after printing.

An invoice number is assigned to all completed jobs. This number is used for record keeping purposes.

Text that is used to denote emphasis by slanting the type body forward.

The paper cover sometimes called the "dust cover" of a hardbound book.

A number assigned to a printing project used for job tracking. Also used to retrieve old jobs for reorder, reprints or reworking by customer.

To vibrate a stack of finished pages so that they are tightly aligned for final trimming.

Vibrating, sloping platform that evens up the edges of stacks of paper.

The narrowing of space between two letters so that they become closer and take up less space on the page.

The use of symbols, usually letters, to code copy that will appear on a dummy.

A coarse unbleached paper used for printing and industrial products.

LPI is lines per inch.

A clear gloss coating applied to printed material for strength, appearance and protection.

A parallel lined paper that has a handmade look.

Laminate is a protective transparent film that is applied to paper by heat and pressure.

horizontal page orientation where the width is greater than the height.

A paper cutting technique whereby laser technology is utilized to cut away certain unmasked areas of the paper. The cutting is a result of the exposure of the paper to the laser ray, which actually evaporates the paper.

Edge of a sheet of paper being fed into a printing press.

A rendition that shows the placement of all the elements, roughs, thumbnails etc., of the final printed piece before it goes to print.

The dots or dashes used in type to guide the eye from one set of type to the next.

Space between lines of type; the distance in points between one baseline and the next.

One of a number of folds (each containing two pages) which comprises a book or manuscript.

A stiff heavy business paper generally used for keeping records.

The optimum length of a filament of ink.

Printing that utilizes inked raised surfaces to create the image.

The addition of space between typeset letters.

Any copy that can be reproduced without the use of halftone screens.

A paper that emulates the look and texture of linen cloth.

The process of printing that utilizes flat inked surfaces to create the printed images.

The actual weight of 1000 sheets of any given size of paper.

Process of adjusting final plate on the press to fine tune or modify plate surface.

Imprinted space around edge of page.

To write up instructions, as on a dummy.

Photographic proof made from all color flats and form composite proof showing color quality as well as accuracy, layout, and imposition before plates are made.

A coated paper finish that goes through minimal calendaring. Reference, calendaring.

The width of type as measured in picas. Reference, picas.

Commonly taken as the area between highlight and shadow area of a subject's face in halftone image.

A term to describe papers that have a color similar to that of wood; also called cream, off-white or ivory.

Film that contains the same images as the original print, except that all colors and shades are reversed. Reference, positive.

A light, low cost groundwood paper made especially for newspapers. Reference, groundwood.

Outside back cover.

Outside front cover.

A term used to describe printed books, catalogs etc., that are bound on their shorter side; also referred to as album bound.

The most commonly used printing method, whereby the printed material does not receive the ink directly from the printing plate but from an intermediary cylinder called a blanket which receives the ink from the plate and transfers it to the paper.

A term for uncoated book paper.

A light bond paper used for typing and used with carbon paper because of its thinness.

Quality of papers that defines its opaqueness or ability to prevent two-sided printing from showing through.

A quality of paper that allows relatively little light to pass through.

Ink that completely covers any ink under itself.

Surplus of copies printed.

A transparent sheet placed over artwork, in register with the work it covers; this is used to call out other color components of the work, instructions or corrections.

Any printing that is done on an area that has already been printed.

PMS stand for Pantone Matching System, an ink matching system to produce a specific ink color. If PMS color is required in addition to process colors there is an increase in cost to the job. Many (but not all) PMS colors can be made from process colors reducing cost of the job. To see which PMS colors can be matched with process colors see the pantone matching tint guide number 2006 available in any art store or ordered from Pantone on their website at www.pantone.com

One side of a leaf.

Any paper with a thickness (caliper) of 12 points (.3mm) or more.

A hard finished paper that emulates animal skin; used for documents, such as awards, that require writing by hand.

Preparation of positive materials into a layout for photographing to film negatives.

Markings usually dotted lines at edges showing where perforations should occur.

Binding process where backs of sections are cut off, roughened and glued together, and rung in a cover.

Punching small holes or slits in a sheet of paper or cardboard to facilitate tearing along a desired line.

A photographic print creating an image using photography and electrostatic processes; also called a stat.

Standard of measurement, 1/6 inch. 1 pica = 12 points 72 points = 1 inch

A method of binding books whereby holes are drilled on the side closest the spine, and a plastic grasping device is inserted to hold the pages together.

Reproduction of type or cuts in metal, plastic, rubber, or other material, to form a plate bearing a relief, planographic or intaglio printing surface.

Making a printing plate from a film or flat including preparation of the plate surface, sensitizing, exposing through the flat, developing or processing, and finishing.

A measurement unit equal to 1/72 of an inch. 12 points to a pica, 72 points to an inch.

Film that contains an image with the same tonal values as the original; opposite of a negative.

Pixels per inch.

Actual press sheet to show image, tone values and colors as well as imposition of frame or press-plate.

In printing the four primary colors are cyan (blue), magenta (red), yellow and black.

The quality of papers to show reproduced printed images.

Printing inks, usually in sets of four colors. The most frequent combination is yellow, magenta, cyan, and black, which are printed, one over another in that order, to obtain a colored print with the desired hues, whites, blacks, and grays.

Printing from two or more half tones to produce intermediate colors and shades.

Impression from composed type or blocks, taken for checking and correction, from a lithographic plate to check accuracy of layout, type matter, tone and color reproduction.

Papers with a complete or partial content of cotton fibers.

500 sheets of paper.

Any substance that softens and reduces the tack of ink.

The arrangement of two or more images in exact alignment with each other.

Any crossmarks or other symbols used on layout to assure proper registration.

A term that denotes folds that are 90 degrees to each other.

A term used to describe how well a paper runs on a printing press.

A title at the top of a page that appears on all pages of a book or chapter of a book.

Stitching where the wire staples pass through the spine from the outside and are clinched in the center. Only used with folded sections, either single sections or two or more sections inset to form a single section.

A paper that shows sign of erasure so that it cannot be altered or tampered with easily.

A smooth delicately embossed finished paper with sheen.

The enlargement or reduction of an image or copy to fit a specific area.

Impressions or cuts in flat material to facilitate bending or tearing.

A photo print made by using a halftone negative; also called a velox.

A cover made out of the same paper stock as the internal sheets.

A problem that occurs when the printing on one side of a sheet is seen from the other side.

The guides on the sides of the sheet fed press that position the sheet sideways as the paper is led towards the front guides.

Stitching where the wire staples pass through the pile of sections or leaves gathered upon each other and are clinched on the underside.

Printed sheet (or its flat) that consists of a number of pages of a book, placed so that they will fold and bind together as a section of a book. The printed sheet after folding.

A term to describe the process of cutting of printed sheets by the cutting wheels of a printing press.

That quality of paper defined by its levelness which allows for pressure consistency in printing, assuring uniformity of print.

Back edge of a book.

A binding whereby a wire or plastic is spiraled through holes punched along the binding side.

Small area printed in a second color.

A film image that is larger than the original image to accommodate ink trapping. Reference, trapping

A device on a printing press that minimizes the amount of static build up on paper as it passes through the press.

A process of generating multiple exposures by taking an image and stepping it according to a predetermined layout.

A proofreader's symbol that is usually written in the copy margin, that indicates that the copy, which was marked for correction, should be left as it was.

A term for unprinted paper or other material to be printed.

To add an element, such as copy that is shot separately, and then stripped into place on a goldenrod flat.

Originally, the removal of the photographic emulsion with its image from individual negatives and combining them in position on a glass plate. Now the use of stripfilm materials, and the cutting, attachment, and other operations for assembling. The positioning of positives and negatives on the flat before proceeding to platemaking.

The adhesive quality of inks.

A dense, strong paper stock.

A paper's ability to withstand pressure.

A high quality printing paper.

A printing process whereby slow drying ink is applied to paper and while the ink is still wet, it is lightly dusted with a resinous powder. The paper then passes through a heat chamber where the powder melts and fuses with the ink to produce a raised surface.

Envelopes used mostly for theater tickets, with no other particular usage.

A halftone screen that contains all the same sized dots.

Inks that do not block out the colored inks that they print over, but instead blend with them to create intermediate colors.

The process of printing wet ink over printed ink which may be wet or dry.

Marks placed on the sheet to indicate where to cut the page.

The difference in feel and appearance of either side of a sheet of paper due to the papermaking process having a felt and wire side.

A term used to describe how many similar sheets can be produced on a larger sheet; two up, four up, etc.

A clear shiny ink used to add gloss to printed pieces. The primary component of the ink vehicle. Reference, vehicle.

A finish of paper that is rough, bulky and has a degree of tooth.

Fade to white or small decorative design or illustration. A photo or illustration etc., in which the tones fade gradually away until they blend with the surface they are printed on.

An abbreviation for work and back. Reference, sheetwise.

An abbreviation for work and turn.

The procedure of cleaning a particular ink from all of the printing elements (rollers, plate, ink fountain etc.) of a press.

A translucent logo that is embossed during the papermaking process while the paper slurry is on the dandy roll. Reference, dandy roll

Cylinder printing machine in which the paper is fed from a continuous reel, as opposed to sheet fed.

To fasten together sheets, signatures, or sections with wire staples. 3 methods... saddle stitching, side stitching, and stabbing.

A smooth paper made on finely textured wire that gives the paper a gentle patterned finish.

The unevenly dried surface of printed inks.

Another name for bond paper.

Papers made to reproduce well in copy machines and laser printers.