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MailingDirect Bulk Mail and EDDM
Since 1959, Tyler Business Services has been serving the Washington, DC Area with all of its printing, mailing and communication needs. We deliver top quality printing products and services including marketing services to top businesses, nonprofits, schools, associations and government organizations in Washington D.C., Alexandria, Northern Virginia, Maryland and nationwide.
From marketing strategy, design, printing, mailing including Bulk mail and EDDM services, data base entry & management and fulfillment, we’re a full-service marketing partner, and we can help you from the first seeds of an idea to the final execution. We offer next day and even same day turnaround on many of our quality printed products.
We are a woman-owned, second-generation family business located just outside of Washington D.C. in Alexandria, VA. We also serve the Midwest from our location near Chicago, Illinois. We are also a preferred vendor for many government agencies.
Tyler Promote offers clients a wide range promotional products. We are committed of providing excellent service as well as assistance in finding the prefect product(s) for your event, conference, customers and/or employees. Click on the image above, or visit our promotional product site here.
Proudly part of The Tyler family of businesses
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Tyler Promote
4 Tips about Marketing to Generation Z
Now that you’ve nailed down your marketing strategy to millennials, brands and companies need to turn attention towards the rising demographic, Generation Z. Gen Z are teenagers 19 and younger. They’ve grown up in a fully digital world with full access to the Internet. This group is comprised of digital natives, but it is important to note that they are not naive. They respond well to genuine brands. It’s increasingly imperative to revise your marketing strategy to Gen Z since it is reported that they contribute approximately $44 billion to the U.S. economy. Here are four ways to tailor your marketing to Gen Z:
Don’t use Facebook—Although millennials and Generation Z have a lot in common, there are some disparities. Generation Z is even more fluent in social media and the online reality. This means they prefer different social media channels. Generation Z tends to favor Whisper, Snapchat and Secret, not Facebook, Twitter and Instagram.
Treat them like entrepreneurs—Generation Z is more likely than any other generation to convert their hobbies into full-time jobs. A large sum of this group have documented dreams of being entrepreneurs. Since they’re native to social media, they use it for research on their hobbies, jobs and dreams. They know what it takes to be successful.
Take advantage of video—With the increasing use of social media, the attention span of consumers has shortened. It is important to focus marketing directives on visuals, not text. For example, infographics would be a great way to show a lot of data. But videos are the best way to grab the consumer’s attention. Gen Z also watches twice as many videos on mobile devices as any other generation.
Humor is number one—This demographic responds extremely well to an appealing sense of humor. Infuse humor into your brand personality and create videos that are funny to Gen Z. But, be careful not to try to be Gen Z with acronyms like YOLO or LOL; they’ll know it’s ingenuine. Instead, play off current pop culture for humor. Miley Cyrus and cat videos are sure to catch Gen Z’s attention.
