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MailingDirect Bulk Mail and EDDM
Since 1959, Tyler Business Services has been serving the Washington, DC Area with all of its printing, mailing and communication needs. We deliver top quality printing products and services including marketing services to top businesses, nonprofits, schools, associations and government organizations in Washington D.C., Alexandria, Northern Virginia, Maryland and nationwide.
From marketing strategy, design, printing, mailing including Bulk mail and EDDM services, data base entry & management and fulfillment, we’re a full-service marketing partner, and we can help you from the first seeds of an idea to the final execution. We offer next day and even same day turnaround on many of our quality printed products.
We are a woman-owned, second-generation family business located just outside of Washington D.C. in Alexandria, VA. We also serve the Midwest from our location near Chicago, Illinois. We are also a preferred vendor for many government agencies.
Tyler Promote offers clients a wide range promotional products. We are committed of providing excellent service as well as assistance in finding the prefect product(s) for your event, conference, customers and/or employees. Click on the image above, or visit our promotional product site here.
Proudly part of The Tyler family of businesses
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Tyler Promote
How to Develop a Clear Marketing Message
If you’ve played the game telephone, you know how a message can get mixed up before it reaches its target. One person whispers a message to the next person, and so on, until it reaches the last person. Most often, that message is nowhere near the starting message.
Marketing can be kind of like that, if you’re not careful. The single most important aspect of marketing is to make sure that the message you want to convey is the same message that your audience receives. That means your business needs to develop a clear, concise message that is easily relatable with your marketing efforts. Here’s how to make sure you’re coming in loud and clear.
Craft the Message
Figuring out what you want to say could be the hardest part. Sometimes, marketing messages go out with little thought at all other than the end goal. Determine what you want the end goal to be and then discuss how you can make that happen.
Brainstorming is the first step. Maybe your business determines that you need to get more new customers, and you think you can do that with a special offer. The returning business from these new customers would far outweigh the money spent on that marketing campaign. This is just one example of an outcome from a brainstorming session. You’ll be able to be much more detailed with a specific case.
Eliminate Jargon
Messy words and muddled messages happen when you overthink the message or assume your audience knows more than they do. Take a look at your message and act as if it were the first time you were hearing of your company or the special offer.
Would you understand it? Does it get the point across? Would you be likely to follow through with whatever you were asking for? You could even ask somebody who isn’t familiar with the marketing campaign if they understand what you’re aiming for.
Use the Right Channel
Sometimes it’s not about the message you’re creating and it’s more about how you’re delivering it. You could have the best copy and it might completely flop because you didn’t get it to your audience in the right way.
For example, if you’re trying to reach an audience of mainly baby boomers, your first choice to reach them probably wouldn’t be snapchat. However, if you were trying to reach a group of teens with your message, snapchat might be the way to go. Figure out what makes the most sense. Also, don’t forget that you can tie in different parts of your marketing campaign to different channels.
