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MailingDirect Bulk Mail and EDDM
Since 1959, Tyler Business Services has been serving the Washington, DC Area with all of its printing, mailing and communication needs. We deliver top quality printing products and services including marketing services to top businesses, nonprofits, schools, associations and government organizations in Washington D.C., Alexandria, Northern Virginia, Maryland and nationwide.
From marketing strategy, design, printing, mailing including Bulk mail and EDDM services, data base entry & management and fulfillment, we’re a full-service marketing partner, and we can help you from the first seeds of an idea to the final execution. We offer next day and even same day turnaround on many of our quality printed products.
We are a woman-owned, second-generation family business located just outside of Washington D.C. in Alexandria, VA. We also serve the Midwest from our location near Chicago, Illinois. We are also a preferred vendor for many government agencies.
Tyler Promote offers clients a wide range promotional products. We are committed of providing excellent service as well as assistance in finding the prefect product(s) for your event, conference, customers and/or employees. Click on the image above, or visit our promotional product site here.
Proudly part of The Tyler family of businesses
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Tyler Promote
How to Market to Different Generations
No two people are the same. If that’s true, can you imagine the difference in marketing to a 70-year-old male versus a 13-year-old female? Yikes. That’s why you’ve got to be aware of the types of people you’re trying to reach and how.
Let’s talk about how your business can distinguish between different generations to achieve marketing success with your next campaign.
Step One: Know Your Demographic
The first step is to do some research to figure out who you’re trying to reach. If you don’t know, it’s time to collect some data. That doesn’t sound like a fun thing to do, but trust us when we say it will be fun when the return is worth it.
It’s actually fairly simple to gather that information from your customers. Send out a mailing or email asking if your customers would be willing to disclose a bit about themselves to help you better fit their needs. You can even ask them the best way that they’d like to hear from you, which will help with step number two.
Step Two: Go Where the People Are
Ariel from the Little Mermaid proclaims that she wants to be where the people are, and you should, too. After all, your marketing efforts are dependent on the medium that your target demographic uses. You’ll need to figure out where your audience is in order to reach them.
For example, baby boomers still check the mail regularly, whereas millennials only check their mailbox once a week. However, be careful about how you interpret this information. Mailings might be more special for people who don’t receive it all the time.
Step Three: Make it ‘Wow’
No matter what channel you use, your marketing piece has to stand out if you want it to be noticed. Have a brainstorming session to take your marketing efforts to the next level. If you’re doing a direct mail piece, consider alternate shapes, colors and sizes. If you’re sending an email marketing campaign, make sure the subject line stands out. If you’re hosting a marketing event, make sure the small touches are different from other events you’ve attended.
People notice the extra touches, and it’s what can make or break your marketing piece. Know your demographic, meet them where they’re at and then completely WOW them. You won’t be disappointed with your next marketing venture.
