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MailingDirect Bulk Mail and EDDM
Since 1959, Tyler Business Services has been serving the Washington, DC Area with all of its printing, mailing and communication needs. We deliver top quality printing products and services including marketing services to top businesses, nonprofits, schools, associations and government organizations in Washington D.C., Alexandria, Northern Virginia, Maryland and nationwide.
From marketing strategy, design, printing, mailing including Bulk mail and EDDM services, data base entry & management and fulfillment, we’re a full-service marketing partner, and we can help you from the first seeds of an idea to the final execution. We offer next day and even same day turnaround on many of our quality printed products.
We are a woman-owned, second-generation family business located just outside of Washington D.C. in Alexandria, VA. We also serve the Midwest from our location near Chicago, Illinois. We are also a preferred vendor for many government agencies.
Tyler Promote offers clients a wide range promotional products. We are committed of providing excellent service as well as assistance in finding the prefect product(s) for your event, conference, customers and/or employees. Click on the image above, or visit our promotional product site here.
Proudly part of The Tyler family of businesses
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Tyler Promote
Guerrilla Marketing Is Not Dead
Like guerrilla warfare, guerrilla marketing offers low-cost tactics that include an element of surprise. Your business meets potential customers where they stand, while generating leads and saving you money.
So how can your business take advantage of the guerrilla marketing phenomenon? Here’s six ideas to get you started.
1. Personal Invitation
Can you remember the last time you received a personalized letter in the mail? They’re rare, which means they’re a valuable guerrilla marketing tactic. Try writing letters to current and potential clients, telling them about your small business. Don’t let it be cookie-cutter, though. If you can, include a little message in each letter specific to the customer.
2. Testimonials
A solid testimonial will drive respondents to your store front. Utilize people involved with your business—managers, employees and clients. Ask what they love about the business and how it has benefited their lives. Unconventional testimonials which highlight the importance of your products or services will demonstrate business capabilities.
3. Social Media
There’s no question social media exists everywhere nowadays, and with a strong guerrilla marketing focus, so can your business. Utilize platforms such as LinkedIn, Facebook, Twitter and Instagram to post interactive content with followers. Set up a content plan to educate users on your services and engage with followers by encouraging “likes” and “shares”.
4. Email Marketing
Email marketing is simple to do and cost-effective. Keep emails brief and impactful with up-to-date info on products and services. Include links to videos and interactive media for a user-friendly experience. Be sure the subject line compels the reader to open and always end on a call to action which will grab your viewer’s attention and link to your website.
5. Video Production
Videos marketing doesn’t have to be expensive and time-consuming. In fact, with the social media craze, many users feel more connected to businesses which don’t follow the conventional, unrealistic road of video production. Create your own video to post on social media, share on your website or send out via email.
6. Creative Ads
When all else fails, try guerrilla marketing for your business through creative advertisements. Guerrilla ads spring up in unsuspecting places and draw attention. They can be inexpensive to produce, but still draw a following. Come up with ideas for ads which can promote your business in the community and generate leads.
Guerrilla marketing offers a cost-effective way for your business to increase its exposure and raise earnings. By making an effort towards a proactive marketing strategy, your small business will generate customer leads and increase revenue.
