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MailingDirect Bulk Mail and EDDM
Since 1959, Tyler Business Services has been serving the Washington, DC Area with all of its printing, mailing and communication needs. We deliver top quality printing products and services including marketing services to top businesses, nonprofits, schools, associations and government organizations in Washington D.C., Alexandria, Northern Virginia, Maryland and nationwide.
From marketing strategy, design, printing, mailing including Bulk mail and EDDM services, data base entry & management and fulfillment, we’re a full-service marketing partner, and we can help you from the first seeds of an idea to the final execution. We offer next day and even same day turnaround on many of our quality printed products.
We are a woman-owned, second-generation family business located just outside of Washington D.C. in Alexandria, VA. We also serve the Midwest from our location near Chicago, Illinois. We are also a preferred vendor for many government agencies.
Tyler Promote offers clients a wide range promotional products. We are committed of providing excellent service as well as assistance in finding the prefect product(s) for your event, conference, customers and/or employees. Click on the image above, or visit our promotional product site here.
Proudly part of The Tyler family of businesses
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Tyler Promote
How to Use Micro-Nostalgia in Your Marketing
“Nostalgia...it’s delicate, but potent.” If you’re a Mad Men fan, you’re likely familiar with this quote from Don Draper’s poignant speech about the power of nostalgia in marketing. Brands using a nostalgic approach have found great success (Volkswagen’s famous “The Force” commercial is just one example), and the tactic is an excellent way to establish brand loyalty with Millennials. A quick scan of BuzzFeed’s articles demonstrates this age demographic’s love of reminiscing with articles like “12 Toys All 90’s Kids Loved” and “The Best Snacks From Your Childhood.”
But infusing your marketing with nostalgia doesn’t necessarily mean that you should be looking back several decades. With social media has come the rise of micro-nostalgia. The faster pace of the social media world has expedited the development of fondness for past events. Facebook and Twitter have both recently tried to capitalize on this, with Facebook’s “look back” videos and Twitter’s recent stunt that allowed users to find the first tweets from any Twitter handle.
So why is micro-nostalgia so successful? Its real strength lies in personalization. In a selfie-filled culture, being able to review recent personal achievements, important moments and even clever musings is valuable. Online personas are carefully cultivated, so seeing the highlights from an already polished version of your life is rewarding in a self-involved way.
Though this idea fits well with social media’s purpose, it can easily be translated to businesses in two steps:
1. Keep track of your customers. What item or service did they purchase the last time they interacted with your business? Were they seeking out your business because of a special event? Track as many details as possible (without being creepy) so that you have good information to draw from.
2. Take the time to personalize your marketing. Did someone rent party supplies from you a year ago on their birthday? Wish them an early happy birthday and offer your services again. Did you create invitations for someone’s wedding? Send them a card with a high-quality photo of their invitations the week after they’re married. The occasions can be big or small, but if you can find a way to connect your business to micro-nostalgia, you’ll create effective marketing.
