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MailingDirect Bulk Mail and EDDM
Since 1959, Tyler Business Services has been serving the Washington, DC Area with all of its printing, mailing and communication needs. We deliver top quality printing products and services including marketing services to top businesses, nonprofits, schools, associations and government organizations in Washington D.C., Alexandria, Northern Virginia, Maryland and nationwide.
From marketing strategy, design, printing, mailing including Bulk mail and EDDM services, data base entry & management and fulfillment, we’re a full-service marketing partner, and we can help you from the first seeds of an idea to the final execution. We offer next day and even same day turnaround on many of our quality printed products.
We are a woman-owned, second-generation family business located just outside of Washington D.C. in Alexandria, VA. We also serve the Midwest from our location near Chicago, Illinois. We are also a preferred vendor for many government agencies.
Tyler Promote offers clients a wide range promotional products. We are committed of providing excellent service as well as assistance in finding the prefect product(s) for your event, conference, customers and/or employees. Click on the image above, or visit our promotional product site here.
Proudly part of The Tyler family of businesses
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Tyler Promote
Five Tips for Creating a Logo that Builds Your Brand
As the old adage goes, you only get one chance to make a good impression. And, for small businesses, it’s vital to make a good impression with branding. Without a strong logo, your branding will fail to send the message that you do great work.
Consider these five tips from Entrepreneur.com:
Don’t be generic.
Your logo needs to convey what you do and who you are, and leave a positive brand impression. That’s why small business logo design is a different animal from corporate logo design. Corporations can throw enough money into marketing to ensure that people associate any symbol or graphic with their name. Small businesses don’t have that luxury: Each impression is so important. You need to very quickly connect with your audience members and give them something to latch on to -- at the same time that you give them something disruptive in your competitive space.
Pick typography that reflects what you stand for.
The vast majority of small business brands are built upon two primary elements: their typographic elements and their graphic or iconic element. Together, these factors form the basic structure for most logo designs. Typography communicates much about your brand -- whether it’s a brand that's whimsical or elegant, established or common, fresh or futuristic. Your typography should be in harmony with, and balance with, the graphic or icon in order to optimize the audience’s first impression.
Choose colors wisely.
Certain industries have very typical color palettes that are traditional to their industry. For example, heating and air conditioning companies often use red and blue in their branding.
Consider how your logo will be used.
Whenever possible, avoid using a logo that requires a lot of explanation. If your small business relies on outdoor media, such as signs or vehicles, a memorable icon is especially important. One simple test is to cover up the lettering and simply look at the graphic. Does it give the viewer an idea as to the nature of the business?
Hire a pro.
With so much of your success riding on how well your branding performs, this isn’t the place to cut corners. Yet, so many businesses look for the least expensive option, because they don’t understand the value of a good brand and how it will affect their chances of success. The most important part of any branding exercise is an open dialogue between the brand strategist and the client. Choose a firm where you will speak directly with the person developing your brand.
